FASHION FOCUS – UNDERWEAR

FASHION FOCUS – UNDERWEAR

We all wear it, but it is not a topic that is usually discussed much. But there are some fantastic ranges and styles of underwear for boys out there at the moment! BOYSTUFF MAGAZINE takes you through some of the world’s best and most interesting underwear choices….

A brief(!) history of boys underwear….

Ask your Dad and chances are he’ll tell you that he never wore boxer briefs or anything fancy like that, more likely briefs or Y-fronts. During the 1950’s, boys underwear was fairly plain, loose shorts, with no patterns. In the 1960’s and 1970’s colours began to emerge but the style went to Y-fronts, A-fronts, and other relatively tight fitting briefs or underpants. That trend continued into the 1980’s and 1990’s although the loose fitting boxer short made a comeback during this period, in various colourful patterns.

Global medical advice during the 2000’s led to todays modern trunks, boxer shorts, boxer briefs, trunks with keyhole fly, hipsters, and the traditional briefs and Y-fronts being designed for better fit and comfort. Most boys wear the trunks or boxer short style underwear these days, except in the Indian sub continent , where most boys still wear briefs.

There is nowadays such a wide range of different manufacturers and patterns, most of them quite colourful and fancy indeed, that it would be impossible to list them all here. So we have chosen a few well known brands for you to peruse, feel free to provide feedback for our next update in a future issue!

FREEGUN

Without a doubt, FREEGUN underwear is one of the most colourful and visually effective underwear brands available today. They hold licences for: The Simpsons, Marvel, Star Wars, Haribo, Nerf, KTM, PacMan, Justice League and others. Which means that you can have a pair of trunk style boxer briefs with Haribo sweets pictured upon them, if you wish! You can even upload your own pictures or patterns and have the same trunk style boxer briefs made up especially for you! There were 214 different patterns on the FREEGUN website for boys underwear when BOYSTUFF MAGAZINE checked! See: www.freegun.com/en/boy/underwear/trunks for full details.

AMERICAN EAGLE

Mainly for older boys – there is a large selection of colours and styles including FlexMesh technology designed to keep you cool – available at: www.ae.com

BJORN BORG

Named after the famous tennis star of the 1970’s, these trunks are also quite colourful and stylish and are fast becoming popular across the western world in particular.

See: www.bjornborg.com/us/shop/underwear/kids-underwear/boys-underwear – for details.

TOMMY HILFIGER

Long standing fashionable clothing designer who make various styles of boys underwear – available in your local luxury store but not on the main TH website….

SCHIESSER

German underwear company providing a range of solid colour underwear for boys –

See: http://www.schiesser.com/kinderbekleidung-jungen-unterwaesche/?force_sid=mrltm09rngdb1nn2a801hvv3m6

HANES

Traditional American underwear company providing basic and classic styles.

See: http://www.hanes.com/shop/hanes/kids/boys/boys-underwear#facet:&productBeginIndex:0&orderBy:&pageView:grid&minPrice:&maxPrice:&pageSize:20&

MARKS & SPENCER

Very well known and long established UK clothing supplier and famous for underwear including St Michael and Autograph ranges. See: www.marksandspencer.com/l/kids/all-boys/underwear

MUCHACHOMALO

A colourful range of boys trunks from this Spanish firm. See: muchachomalo.com/boys.html

ZOIZO

A Dutch firm providing basic underwear for boys. See: zoizokids.com/?page_id=26

PRIMARK

UK and Ireland chain providing a large variety of trunks with keyhole fly style boys underwear at affordable prices, in store, not on website.

CALVIN KLEIN

Makes a large range of underwear suitable for the older boy. See: www.calvinklein.com

TOKYO LAUNDRY

Offers a range of trunks and boxers for the older boy: See www.tokyolaundry.com

TIGER BOYS UNDERWEAR

Retro style boys briefs based on 1960’s patterns with modern technology. See: www.tigerunderwear.net

FRUIT OF THE LOOM

Popular US brand of underwear for all ages and all styles. See: www.fruit.com/boys/underwear/

TESCO F&F/GEORGE AT ASDA/TU AT SAINSBURY’S

Three affordable UK supermarket brands of clothing which include boys underwear in various styles. The George range is also available in the US at Walmart.

www.tesco.com/direct/clothing-accessories/boys-underwear/cat3375159.cat?source=others

direct.asda.com/george/kids/underwear-socks/D25M1G1C10,default,sc.html

tuclothing.sainsburys.co.uk/c/Boys/Boys_Underwear&Socks

GOAT MILK ORGANIC

A new range of organic cotton underwear for boys, from New York City.

See: goatmilknyc.com/kids/underwear.html

BONDS

Australian manufacturer and supplier of boys underwear in various styles, colours and patterns.

See: www.bonds.com.au/kids/boys-underwear.html

RALPH LAUREN

American luxury brand of boys underwear including the POLO range.

See: www.ralphlauren.com/family/index.jsp?categoryId=107043316&cp=105240616&ab=ln_nodivision_cs_underwear&utm_source=PaidSearch&utm_medium=Google&utm_campaign=G_NonBrand_Children_Clothing_BMM&utm_term=boys+underwear&gclid=CJee8Lm6kc8CFYKd7QodHekDLw

JOHN LEWIS

UK department store own brand boys underwear. See: www.johnlewis.com/browse/baby-child/boyswear/view-all-boyswear/underwear/_/N-8k0Z1z140gd

BENETTON UNDERCOLOURS

Italian range of designer boys underwear. See: benetton.com/shop/ie_en/kids/boy/intimates/underwear-and-boxers.html